Who We Are: The scope of Internet resources is expanding exponentially, increasing the need for specialty web portals that provide high quality content in well-organized directories. Such sites enable users to truly browse by topic or interest rather than rely on broad Internet searches. Committed to this single vision, RailServe.com is the largest and most visited rail directory and rail search engine on the Internet and provides a highly targeted audience for advertisers.

Where We've Been: Serving the needs of travelers, hobbyists, and the rail industry for more than 12 years, RailServe.com's flexible advertising solutions reach nearly 3,000,000 unique visitors annually (see details) . We have provided advertising solutions to nearly 200 clients, ranging from sole proprietors to the Fortune 500, with an annual retention rate exceeding 95%.

Why We're Unique: As a directory, most users come to RailServe.com to browse for websites offering rail products and services. By placing relevant ads at the top of highly targeted categories, we can provide considerably higher click-through and conversion rates than other rail-related websites.

How To Get Started: RailServe.com offers three primary advertising opportunities. Please select from the following options to learn more about the unique advantages of each method. Or, contact RailServe.com with your advertising goals and let us propose a variety of advertising options just for you.

1. Premium Links: distinguish your listing in any category for just $145/year
2. Banner Advertising: for maximum exposure, a picture is worth a thousand words
3. Sponsorship: home page placement starting at just $95/year

Premium Links

Many of RailServe.com's nearly 150 categories contain hundreds of listings and reach more than 20,000 viewers/month. To leverage the benefits of RailServe.com's targeted audience and distinguish your listing from the competition, we offer the Premium Link -- a bold color listing at the top of one or more highly targeted category pages.

Targeted Advertising: Choose from nearly 150 advertising locations throughout the site to target specific audiences best suited for your products, services, or website. RailServe.com is primarily used by train hobbyists, travelers, railfans, and industry stakeholders with highly targeted categories for each market.

Low Cost, High Exposure: Even in the most popular categories that reach 30,000 viewers/month, your site can be highlighted at the top for just $15/month or $145/year. If your site is related to multiple RailServe.com categories (i.e. a retailer that sells both books and videos, or railcar leasing firm that also provides maintenance services), discounts are available for multiple Premium Links.

High Effectiveness: Distinguished by their high placement, bold text, and icon designation, Premium Links are presented as "featured sites" rather than traditional banner ads. This unique advertising format allows us to offer higher click-through rates and a lower cost-per-click than other rail-related websites.

Convenience: No banners to be designed. No waiting. Payment can be made online and your Premium Link begins within 24 hours. Still undecided? Ask us for a free one-week trial.

To upgrade to a Premium Link, please contact RailServe.com.
 

Banner Advertising

For the broadest exposure to RailServe.com's 250,000 monthly visitors, banners allow you to use both images and text to reach your target audience. Please review the following benefits of banner advertising, or contact us for specific pricing and availability.

Targeted Advertising: With more than 300 banner locations to choose from, it's easy to target the specific audiences best suited for your products, services, or website. RailServe.com is primarily used by train hobbyists, travelers, railfans, and industry stakeholders with highly targeted categories for each market.

Fixed Banner Placement: Many sites rotate ad banners throughout numerous pages or sites, leaving the advertiser without sufficient control of their audience. At RailServe.com you simply select the desired locations and length of advertising term. Your ad is displayed upon every page view, similar to traditional print advertising. When choosing among advertising locations, RailServe.com can provide you with a guaranteed impression count (ad views) per month.

Highly Effective Banners: As a rail directory, most users come to RailServe.com to browse  web sites by category of interest. Coupled with a selection of targeted full-size ad banners in highly visible locations, we like to think of RailServe.com advertisers as "featured sites," supported by a history of strong advertising response and high retention rates since 1996. While advertising, you may track your ad stats and make desired changes to your banners at any time.

Flexible Packages for Your Budget:  RailServe.com gives you the freedom to select one or many advertising locations for any desired period. Category pages (such as Construction Equipment & Services, or Model Railroad Retailers) start as low as $20/month and generate up to 30,000 impressions (views) per page per month. Rotate multiple ad banners in the locations you choose for maximum exposure to repeat visitors, or change your banner at any time to promote new products, services, or sales.

Advertising Benefits: Select RailServe.com banner advertisers are entitled to a free Premium Link (value $145/year)! For example, you could choose an ad banner on the Home Page for the maximum possible exposure, while receiving a free premium link at the top of the most appropriate category page. Additionally, select banner advertising packages include a complimentary "Sponsor" designation on the Home Page.

If you have any additional questions or are ready to get started, please contact RailServe.com.
 

Sponsorship

RailServe.com sponsorship provides a unique, inexpensive opportunity for placement on a site that reaches nearly three million users annually. Starting at just $95/year, you may place a one line text sponsorship listing on the RailServe.com Home Page.

Sponsors are listed in descending order of sponsorship amount, so greater sponsorship amounts yield higher placements. Many clients choose to combine sponsorship with banner advertising and/or premium link advertising on specific category pages.

For more information about current placements or to begin sponsorship, please contact us today.